Why it will cost you 10% to 15% more to order delivery from this burger chain

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: It may be better for your wallet to go and pick up that Shackburger from Shake Shack (SHAK) this year.Blame spiraling higher inflation for labor, beef and other inputs to the restaurant chain’s financial model.

Source: Yahoo.Finance.com – video report

Date: Feb 18, 2022

Link: https://finance.yahoo.com/news/why-it-will-cost-you-10-to-15-more-to-order-delivery-from-this-burger-joint-134814880.html

Questions for discussion:

  • What does the report say about the firm’s strategic response to inflationary pressures?
  • How do you think customers will react?
  • What else can the firm do to mitigate rising cost pressures?

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