Etsy CEO talks earnings, raising seller fees, and advertising to men

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Etsy CEO Josh Silverman joins Yahoo Finance Live to discuss the company’s earnings, its reinvestment in the platform, raising fees, and attracting male users with NFL ads.

Source: Yahoo.finance.com – video report

Date: Feb 25, 2022

Link: https://finance.yahoo.com/video/etsy-ceo-talks-earnings-raising-155135053.html?contentType=VIDEO

Questions for discussion:

  • Why did Etsy’s stock value shoot up?
  • Why did it fall so dramatically over the past year?
  • What are the growth opportunities for the firm?
  • What would you advise the firm do strategically to increase brand awareness?

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