Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: With one swipe of a chubby little hand, a baby sends breakfast flying, plastering nearby surfaces with bits of blueberry porridge. It’s a scene Joel Remy Parkes, a father of four, is on a mission to prevent. In 2015, when his youngest child was starting on solids, Parkes grew tired of the food-stained patch on his kitchen floor. That prompted him to think about making sustainable plates and bowls, with suction cups on the bottom to stop dishes from toppling.


Date: Mar 12, 2022


Questions for discussion:

  • What makes these products different from competitors’?
  • Explain the success the firm has enjoyed?
  • What does the report say about the challenges related to success?

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