Chili’s opens e-commerce shop to celebrate 47th birthday

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Chili’s Grill & Bar will launch an e-commerce shop featuring branded merchandise on March 13, per a press release emailed to Marketing Dive. The launch comes as the full-service restaurant celebrates its 47th birthday.

Source: MarketingDive.com

Date: Mar 11, 2022

Link: https://www.marketingdive.com/news/chilis-opens-e-commerce-shop-to-celebrate-47th-birthday/620162/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-03-11%20Marketing%20Dive%20Newsletter%20%5Bissue:40314%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Why is the firm launching this ecommerce drive?
  • Do you think it will succeed?
  • What do you think of the merchandise?
  • What other merchandise would you recommend to the firm?

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