Description: Chili’s Grill & Bar will launch an e-commerce shop featuring branded merchandise on March 13, per a press release emailed to Marketing Dive. The launch comes as the full-service restaurant celebrates its 47th birthday.
Date: Mar 11, 2022
Questions for discussion:
- Why is the firm launching this ecommerce drive?
- Do you think it will succeed?
- What do you think of the merchandise?
- What other merchandise would you recommend to the firm?
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