Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Chili’s Grill & Bar will launch an e-commerce shop featuring branded merchandise on March 13, per a press release emailed to Marketing Dive. The launch comes as the full-service restaurant celebrates its 47th birthday.


Date: Mar 11, 2022


Questions for discussion:

  • Why is the firm launching this ecommerce drive?
  • Do you think it will succeed?
  • What do you think of the merchandise?
  • What other merchandise would you recommend to the firm?

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