Starbucks, Volvo launch a pilot EV charging network at coffee giant’s stores

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: DETROIT – Volvo Cars and Starbucks are partnering on a pilot program to research the usage and potential scalability of electric vehicle chargers at the coffee giant’s stores nationwide, the companies announced Tuesday.

Source: CNBC.com – video report

Date: Mar 15, 2022

Link: https://www.cnbc.com/2022/03/15/starbucks-volvo-test-ev-charging-network-at-coffee-giants-stores.html

Questions for discussion:

  • What are the benefits that accrue to Starbucks and Volvo for this undertaking to promote Evs?
  • Can charging stations become promotional opportunities for any company and its brands? Explain.

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