Adidas announces new network that will allow more than 50,000 student-athletes to be paid ambassadors

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 Adidas-sponsored schools.The new program will allow more than 50,000 students across 23 sports at 109 schools the ability to become paid spokespeople for the brand.

Source: CNBC.com

Date: Mar 23, 2022

Link: https://www.cnbc.com/2022/03/23/adidas-announces-new-network-that-will-allow-more-than-50000-student-athletes-to-be-paid-ambassadors-.html

Questions for discussion:

  • What is this program intended to accomplish for those involved?
  • What are the risks involved?
  • What do you think of the program and its potential impact?

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