Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Try Your Best is a new tool that helps consumer goods brands to engage with their customers. In a cookieless world, it might be the key to successful digital community-building.


Date: Mar 23, 2022


Questions for discussion:

  • Describe the business model Ty Haney has set up?
  • What evidence suggests this can work?
  • How would you suggest she publicize the brand and grow the company?

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