Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Heinz Vintage Drip takes a ubiquitous marketing tactic — branded merchandise — and gives it a ketchup-centric spin. Per a YouTube video promoting the partnership, “Clothing drops are everywhere, but Heinz made the original drop.” The concept serves as a pun on both drops of ketchup and clothing drops, as well as “drip,” hip-hop slang about style and clothing.

Source: – video report

Date: August 30, 2022


Questions for discussion:

  • What is this concept all about?
  • Do you think this can work as a brand builder for Heinz?
  • What would you do?

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