Description: If you’re not selling on social media, maybe you should be.
Livestream commerce, in which brands sell their products to online audiences in real time, is one of the hottest trends in retail. The format is growing in popularity, accounting for $200 billion in sales in China and $11 billion in the United States in 2020. Those numbers are only expected to climb.

Source: https://knowledge.wharton.upenn.edu/

Date: August 31, 2022

Link: https://knowledge.wharton.upenn.edu/article/why-livestream-commerce-is-on-the-rise/

Questions for discussion:

• What does the the report suggest is happening with online retailing?
• Why do suppose this is growing in popularity?
• Do you think there are ways to augment success online? Explain.