Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Little Caesars Pizza is reimagining its Instagram page as a pepperoni-themed art gallery to promote the rollout of a new menu item, according to a news release.


Date: Sep 19, 2022


Questions for discussion:

  • Describe this communications and publicity plan.
  • What is the company trying to communicate and how do you think it is being understood by consumers?
  • What do you think of this creative effort?

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