Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Little Caesars Pizza is reimagining its Instagram page as a pepperoni-themed art gallery to promote the rollout of a new menu item, according to a news release.

Source: MarketingDive.com

Date: Sep 19, 2022

Link: https://www.marketingdive.com/news/little-caesars-instagram-art-gallery-social-commerce/632138/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-19%20Marketing%20Dive%20Newsletter%20%5Bissue:44610%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Describe this communications and publicity plan.
  • What is the company trying to communicate and how do you think it is being understood by consumers?
  • What do you think of this creative effort?

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