Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: “While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years.” How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e’Silva and Kate Krader explain. (Source: Bloomberg)

Source: Bloomberg.co – video report

Date: Sep 19, 2022

Link: https://www.bloomberg.com/news/videos/2022-09-19/the-rise-of-non-alcoholic-beer?srnd=premium-canada

Questions for discussion:

  • What do you think explains the success of this product category?
  • Who is the target market?
  • What do you this about the longer term investment in non-alcoholic brewing?

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