Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Young people are great consumers of media. But they are skeptical of both mainstream and alternate sources, judging by a report by Reuters Institute.

Source: MediaPost.com

Date: Sep 16, 2022

Link: https://www.mediapost.com/publications/article/377845/young-readers-feel-all-information-is-not-to-be-t.html

Questions for discussion:

  • What does the research say about young consumers of media?
  • How would you compare yourself to this profile?
  • Is there a business waiting for an entrepreneur to develop focused on this audience?

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