Description: Content marketing became a powerful marketing approach over a decade ago, with the maturation of the internet, the commensurate explosion of online content, and the evolution of digital and social media marketing.
Date: Sep 27, 2022
Questions for discussion:
- What is “though leadership”, according to the article?
- What does the article say managers need to do in order to be authentic?
- When would thought leadership be a good business strategy, in your opinion? Create or identify an example.
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