Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Content marketing became a powerful marketing approach over a decade ago, with the maturation of the internet, the commensurate explosion of online content, and the evolution of digital and social media marketing.


Date: Sep 27, 2022


Questions for discussion:

  • What is “though leadership”, according to the article?
  • What does the article say managers need to do in order to be authentic?
  • When would thought leadership be a good business strategy, in your opinion? Create or identify an example.

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