Description: Content marketing became a powerful marketing approach over a decade ago, with the maturation of the internet, the commensurate explosion of online content, and the evolution of digital and social media marketing.

Source: MediaPost.com

Date: Sep 27, 2022

Link: https://www.mediapost.com/publications/article/378148/calling-your-content-thought-leadership-doesnt.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127764&hashid=sEI_WGOFRPC9S2yOZBKY8g

Questions for discussion:

• What is “though leadership”, according to the article?
• What does the article say managers need to do in order to be authentic?
• When would thought leadership be a good business strategy, in your opinion? Create or identify an example.