Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: During the past six months, Canadians have been shocked to learn of sexual assault allegations at Hockey Canada events and how the organization treated the allegations as essentially a cost of doing business.


Date: Oct 12, 2022


Questions for discussion:

  • What were the managerial errors committed by the organization?
  • Do you think it can be resuscitated or has the brand been too badly tarnished?
  • What would you advise the governments, players, and associated clubs do under the circumstances?

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