Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost.


Date: Oct 08, 2022


Questions for discussion:

  • Why has Costco kept chicken prices fixed?
  • How has this strategy fit with overall branding strategy?
  • Do you think the company has chosen the “right” product to telegraph the branding message?
  • What other products would also communicate the Costco message, in your opinion?

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