Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Netflix shares skyrocketed more than 14% after the bell Tuesday as the company posted better-than-expected results on the top and bottom lines. The streamer also reported the addition of 2.41 million net global subscribers, more than doubling the adds the company had projected a quarter ago.

Source: – video report

Date: Oct 18 2022


Questions for discussion:

  • What does the report say about the reasons for the stock price jump?
  • Do you think this is the beginning of more subscriber growth?
  • How else can Netflix increase revenue?
  • What other marketing ideas would you suggest to management?

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