Adidas Ends Partnership With Kanye West at a Considerable Cost

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The German sportswear giant is the latest company to cut ties with Mr. West, now known as Ye, after his antisemitic remarks. Ending the partnership is expected to hurt company profits.

Source: NYTimes.com

Date: Oct 26, 2022

Link: https://www.nytimes.com/2022/10/25/business/adidas-kanye-west.html

Questions for discussion:

  • What are the ethical and social issues related to this issue?
  • What do you believe is the impact on businesses and individuals as a result of the publicity surrounding this decision?
  • Do you think the financial cost would have been different if Adidas had continued to do business with West?

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