Op-ed: What Elon Musk really gets out of owning Twitter

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Think of Elon Musk’s Twitter takeover less like a typical private equity play, where he fixes the business and sells it, and more like Jeff Bezos’ purchase of the Washington Post.

Source: CNBC.com

Date: Nov 03, 2022

Link: https://www.cnbc.com/2022/11/03/op-ed-what-elon-musk-really-gets-out-of-owning-twitter.html?recirc=taboolainternal

Questions for discussion:

  • Summarize the opinions expressed in this article that offer an explanation for Elon Musk’s decision. Do you agree?
  • How are operations likely to change if the opinions about Musk’s goals turn out to be correct?

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