Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Think of Elon Musk’s Twitter takeover less like a typical private equity play, where he fixes the business and sells it, and more like Jeff Bezos’ purchase of the Washington Post.


Date: Nov 03, 2022


Questions for discussion:

  • Summarize the opinions expressed in this article that offer an explanation for Elon Musk’s decision. Do you agree?
  • How are operations likely to change if the opinions about Musk’s goals turn out to be correct?

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