Description: Miller High Life is paying tribute to “A Christmas Story” with the release of a leg lamp reminiscent of the fishnet-adorned decor from the holiday classic, according to a press release. The piece will be on sale for $120 starting Dec. 9 while supplies last.

Source: MarketingDive.com

Date: Dec 06, 2022

Link: https://www.marketingdive.com/news/miller-high-life-christmas-story-major-award-beer-tower/638067/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-12-06%20Marketing%20Dive%20Newsletter%20%5Bissue:46477%5D&utm_term=Marketing%20Dive

Questions for discussion:

• What are the pros and cons of this promotional strategy?
• Do you think other companies could follow a similar approach?