Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Miller High Life is paying tribute to “A Christmas Story” with the release of a leg lamp reminiscent of the fishnet-adorned decor from the holiday classic, according to a press release. The piece will be on sale for $120 starting Dec. 9 while supplies last.


Date: Dec 06, 2022


Questions for discussion:

  • What are the pros and cons of this promotional strategy?
  • Do you think other companies could follow a similar approach?

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