Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Consumers are feeling far from optimistic as we get closer to the holidays, according to Jungle Scout’s Q4 Consumer Trends report. Of U.S. shoppers, 80% believe the country is headed for a recession, and 93% have noticed higher prices in their day-to-day spending. In addition, 83% say rising inflation has affected their spending. And 69% are worried about their finances.


Date: Dec 06, 2022


Questions for discussion:

  • What does the report say about consumer concerns and behavior at this time?
  • What can businesses do to counter this thinking?

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