Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Chipotle has made expanding and enriching its rewards program, which now counts more than 30 million members, a key focus for the last few years. The Freepotle perk is the latest development from a chain that has made free food items like guacamole and other side dishes an enticement for consumers to increase their orders. Existing members will be automatically enrolled in Freepotle and non-members can access the perk by joining by March 6.


Date: Jan 09, 2023


Questions for discussion:

  • What is the thinking behind the promotional campaign?
  • Do you think it will resonate with members?
  • Do you think it can help build the brand and sales?

Leave a Reply