Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Lululemon, one of the few brands that has seemed immune to consumer cutbacks, surprised observers by lowering its profit forecast. While fourth-quarter sales have been strong so far, people gravitated toward its sale items, pinching the bottom line.


Date: Jan 10, 2023


Questions for discussion:

  • What are the concerns about the company and the decisions made by management over the holiday shopping period?
  • Do you think the company is changing its image and orientation towards consumers?

Leave a Reply