Retail Woes Can Even Catch Up With Lululemon

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Lululemon, one of the few brands that has seemed immune to consumer cutbacks, surprised observers by lowering its profit forecast. While fourth-quarter sales have been strong so far, people gravitated toward its sale items, pinching the bottom line.

Source: MediaPost.com

Date: Jan 10, 2023

Link: https://www.mediapost.com/publications/article/381420/retail-woes-can-even-catch-up-with-lululemon.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128890&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What are the concerns about the company and the decisions made by management over the holiday shopping period?
  • Do you think the company is changing its image and orientation towards consumers?

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