Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Amazon is killing off its decade-old AmazonSmile, which enabled customers to support their favorite nonprofits with tiny donations. Launched in 2013, Amazon Smile currently allows people to donate 0.5% of some purchases to their favorite causes.


Date: Jan 20, 2023


Questions for discussion:

  • Do you think the decision is correct?
  • How could the program be revitalized?

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