Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Truth In Advertising (TINA) and three other consumer groups want the Children’s Advertising Review Unit (CARU) of BBB National Programs to audit Walmart’s presence on metaverse platform Roblox.


Date: Jan 25, 2023


Questions for discussion:

  • Do you consider this strategy unethical or in any way unacceptable?
  • Do you believe there is a way to communicate to the target audience that what they are interacting with is an “advergame”?
  • How would you advise the companies, regulators and parents?

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