Description: Truth In Advertising (TINA) and three other consumer groups want the Children’s Advertising Review Unit (CARU) of BBB National Programs to audit Walmart’s presence on metaverse platform Roblox.
Date: Jan 25, 2023
Questions for discussion:
- Do you consider this strategy unethical or in any way unacceptable?
- Do you believe there is a way to communicate to the target audience that what they are interacting with is an “advergame”?
- How would you advise the companies, regulators and parents?
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