Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Where will we be in 2030? I don’t usually play the futurist game — I’m more of a “presentist,” looking at the data we have right now on fast-moving megatrends that shape the world today. But a client asked me to paint a picture of what the big trends tell us about 2030. And I’d say we do have some strong indications of where we could be in 11 years.


Date: May 07, 2019


Questions for discussion:

  • Given that this article was written in 2019, what do you think about the analysis of trends, predictions and recommendations to businesses made then?
  • What do you think the trends, predictions and recommendations to businesses should be today, looking ahead to 2030?

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