Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Alphabet reported revenue Thursday of $76.05 billion in Q4 2022, up 1% year-over-year, but missing analysts’ expectations by $440 million.


Date: Feb 02, 2023


Questions for discussion:

  • Summarize the financial information reported.
  • What is the explanation for the shortfall in expectations?
  • Why would this be considered concerning to investors and the digital advertising industry?
  • Do you think revenues will bounce back?
  • How can Alphabet increase growth?

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