Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: AbbVie for years delayed competition for its blockbuster drug Humira, at the expense of patients and taxpayers. The monopoly is about to end.


Date: Jan 28, 2023


Questions for discussion:

  • Summarize the issues related to how businesses, governments, insurance companies and consumers are connected to the drug Humira.
  • Is this an acceptable system for the industry, in your opinion?
  • How might the system be changed in order to be more fair to all parties?

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