Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: LEGO bricks haven’t changed. Neither has the company’s thoughtful purpose.

Source: INC.com

Date: Feb 14, 2023

Link: https://www.inc.com/jason-aten/65-years-ago-lego-patented-its-first-brick-this-vintage-ad-is-a-reminder-of-why-brand-is-so-beloved.html

Questions for discussion:

  • What explains the longevity of this product and brand?
  • Who are the customers?
  • What is the significance of the fit between a brick made today and one made in 1958?

Leave a Reply