Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: LEGO bricks haven’t changed. Neither has the company’s thoughtful purpose.


Date: Feb 14, 2023


Questions for discussion:

  • What explains the longevity of this product and brand?
  • Who are the customers?
  • What is the significance of the fit between a brick made today and one made in 1958?

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