Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark.

Source: MarketingDive.com – video report

Date: Feb 13, 2023

Link: https://www.marketingdive.com/news/best-worst-super-bowl-marketing-ads-2023/642296/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-02-14%20Marketing%20Dive%20Newsletter%20%5Bissue:48056%5D&utm_term=Marketing%20Dive

Questions for discussion:

What does the article say about the SuperBowl ads?

Do you agree with the assessments?

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