Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Toyland is a treacherous place these days, and Mattel is the latest victim. Quarterly sales for the company plummeted 22%, and earnings missed forecasts.


Date: Feb 10, 2023


Questions for discussion:

  • Is this a marketing, management or financial problem?
  • What are the possible explanations for these financial results?
  • How does Mattel compare to the industry as a whole?
  • What would you advise the company do at this time?

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