To Boost Outdoorsy Cred, Dick’s Buys Walmart’s Moosejaw

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Description: Dick’s Sporting Goods is buying Moosejaw, the ecommerce outdoor apparel company that’s been owned by Walmart since 2017.

Source: MediaPost.com

Date: Feb 23, 2023

Link: https://www.mediapost.com/publications/article/382814/to-boost-outdoorsy-cred-dicks-buys-walmarts-moo.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=129390&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • Why is Dick’s Sporting Goods buying Moosejaw?
  • What are the synergies that make this a good fit?
  • How would you advise integrating the two businesses?

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