Product Skepticism: Deinfluencing Now Hot Trend

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: With the rise of TikTok, influencer marketing is clearly experiencing a favorable environment — but at the same time, a new trend of “deinfluencers” threatens to derail that momentum.

Source: MediaPost.com

Date: Feb 27, 2023

Link: https://www.mediapost.com/publications/article/382913/product-skepticism-deinfluencing-now-hot-trend.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129421&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What is meant by the terms influencers and deinfluencers?
  • What does the article say is happening?
  • Where do you think the greatest influence comes from – influencer or deinfluencer?

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