Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: With the rise of TikTok, influencer marketing is clearly experiencing a favorable environment — but at the same time, a new trend of “deinfluencers” threatens to derail that momentum.


Date: Feb 27, 2023


Questions for discussion:

  • What is meant by the terms influencers and deinfluencers?
  • What does the article say is happening?
  • Where do you think the greatest influence comes from – influencer or deinfluencer?

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