Description: All publicity may be good, but Lululemon execs are likely squirming after the comic shredded its pricey clothes and anti-racism stance in “Selective Outrage,” his hour-long special on Netflix. And he didn’t hit the athleisure brand with just a few passing jabs, but returned to the Canadian retailer repeatedly as an example of phony “wokeness.”
Date: Mar 05, 2023
Questions for discussion:
- How do you think this publicity will impact the brands targeted and buyer behavior?
- Do you think the publicity could influence potential customers?
- How could the companies involved respond in some way, to take advantage of the publicity and connection to Chris Rock’s show?
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