Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: All publicity may be good, but Lululemon execs are likely squirming after the comic shredded its pricey clothes and anti-racism stance in “Selective Outrage,” his hour-long special on Netflix. And he didn’t hit the athleisure brand with just a few passing jabs, but returned to the Canadian retailer repeatedly as an example of phony “wokeness.”


Date: Mar 05, 2023


Questions for discussion:

  • How do you think this publicity will impact the brands targeted and buyer behavior?
  • Do you think the publicity could influence potential customers?
  • How could the companies involved respond in some way, to take advantage of the publicity and connection to Chris Rock’s show?

Leave a Reply