Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst.


Date: Mar 21, 2023


Questions for discussion:

  • What does the report say about the connection between inflation and consumers’ relationships with brands?
  • Is it a fair understanding by consumers?
  • What can the brands do to mitigate the deterioration of trust?

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