Brand trust erodes as inflation continues, report finds

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst.

Source: MarketingDive.com

Date: Mar 21, 2023

Link: https://www.marketingdive.com/news/brand-trust-corporate-greed-inflation-marketing/645535/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What does the report say about the connection between inflation and consumers’ relationships with brands?
  • Is it a fair understanding by consumers?
  • What can the brands do to mitigate the deterioration of trust?

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