Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Cinema stocks jumped Thursday after a report said Apple plans to spend $1 billion a year on theatrical film releases. The investment is part of the tech company’s efforts to raise its profile in Hollywood and lure subscribers to its streaming service, Apple TV+, Bloomberg reported, citing people familiar with the matter.


Date: Mar 23,2023


Questions for discussion:

  • Why is this announcement considered significant for the industry?
  • How do you think this effort will play out over the next few years?

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