Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: It’s five months since Elon Musk overpaid for a relatively small microblogging platform called Twitter. The platform had punched above its weight in pure user numbers thanks to an unrivaled ability to both distribute real-time information and make expertise available. Combine these elements with your own critical faculty — to weed out the usual spam and bs — and it could feel like the only place online that really mattered.


Date: Mar 28, 2023


Questions for discussion:

  • Summarize the analysis of the decline of Twitter, as presented by Natasha Lomas.
  • Do you agree with her assessment?
  • What would you suggest to Elon Musk and the board of directors?
  • Do you think an alternative to Twitter will emerge?

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