Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Dunkin’ is shoring up an official association with Affleck following a debut Super Bowl campaign that broke through the clutter of a big game overcrowded with celebrity endorsements.

Source: MarketingDive.com – video report

Date: Apr 04, 2023

Link: https://www.marketingdive.com/news/dunkin-Ben-Affleck-Matt-Damon-Air-film-super-bowl-ad/646770/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-04%20Marketing%20Dive%20Newsletter%20%5Bissue:49327%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Who is the target audience for this campaign and ad?
  • What is the message sent in the ad?
  • How is the firm attempting to reposition the brand?
  • Do you think this campaign is helping?

Leave a Reply