Description: Dunkin’ is shoring up an official association with Affleck following a debut Super Bowl campaign that broke through the clutter of a big game overcrowded with celebrity endorsements.
Source: MarketingDive.com – video report
Date: Apr 04, 2023
Questions for discussion:
- Who is the target audience for this campaign and ad?
- What is the message sent in the ad?
- How is the firm attempting to reposition the brand?
- Do you think this campaign is helping?
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