Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Dunkin’ is shoring up an official association with Affleck following a debut Super Bowl campaign that broke through the clutter of a big game overcrowded with celebrity endorsements.

Source: – video report

Date: Apr 04, 2023


Questions for discussion:

  • Who is the target audience for this campaign and ad?
  • What is the message sent in the ad?
  • How is the firm attempting to reposition the brand?
  • Do you think this campaign is helping?

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