Description: When it comes to sustainability, America is sliding deeper into skepticism, according to the latest research from GfK. Compared to other countries, U.S. consumers are less likely to trust the government, news, social media, and online reviews in nine key product categories. And older people are far more cynical than younger shoppers.
Date: Apr 05, 2023
Questions for discussion:
- What does the research say about consumer attitudes towards business claims about sustainability and other altruistic actions?
- Why do you suppose this is so?
- What should businesses do with this information?