Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Chipotle Mexican Grill on Tuesday unveiled a new all-electric restaurant design aimed at helping the company reach its goal of cutting greenhouse gas emissions in half by 2030.


Date: Apr 11, 2023


Questions for discussion:

  • Describe the eco-orientation developing at Chipotle and other businesses mentioned in the report.
  • Do you believe this messaging resonates with the thinking of its customers?
  • How does this orientation affect branding?

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