Description: Chipotle Mexican Grill on Tuesday unveiled a new all-electric restaurant design aimed at helping the company reach its goal of cutting greenhouse gas emissions in half by 2030.
Date: Apr 11, 2023
Questions for discussion:
- Describe the eco-orientation developing at Chipotle and other businesses mentioned in the report.
- Do you believe this messaging resonates with the thinking of its customers?
- How does this orientation affect branding?