The Ford chairman says higher gas prices and better quality hybrids have led to changes in buyer behavior. Source: CNNMoney – video report Date: 7/01/2009 Keys: Marketing, consumer behavior, new product development Link: http://money.cnn.com Questions for discussion: What are some of the reasons Bill Ford thinks consumers have avoided buying into “green cars†in the… Read more »
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Job market takes turn for worse
Employers cut more jobs than expected in June and unemployment rate climbed for the ninth straight month, hitting 9.5%. Source: CNNMoney.com Date: 7/03/2009 Keys: Economic activity, business cycle, government Link: http://money.cnn.com Questions for discussion: What does the high level of unemployment suggest about the current and future state of business activities? Explain your thinking. Why… Read more »
Fisker’s good Karma
Among the different alternative-fuel strategies playing out, Henrik Fisker is betting big on plug-in hybrids. At a recent dinner speech, he said plug-in hybrids, or PHEVs, will be the dominant type of car for the next 10 to 15 years. And he has reason to hope that will be the case as his start-up company,… Read more »
Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach
The anti-smoking Truth campaign has turned to ad-supported music site Imeem for its most extensive social media effort thus far, a multi-band concert that was streamed live on the site following a month of interactive promotions. Source: Clickz.com Date: 6/29/2009 Keys: Advertising, social marketing, Internet technology Link: http://www.clickz.com/3634240 Questions for discussion: Do you think this… Read more »
GM name still has value
CEO Fritz Henderson says the automaker has no plans to change its name. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 6/23/2009 Keys: Marketing, brands, new product development, management Link: http://money.cnn.com Questions for discussion: Does this interview with Fritz Henderson suggest to you that GM management will be changing the… Read more »
China’s new frontier
Chinese telecom-gear makers Huawei and ZTE have already conquered Africa and Asia. Next stop: Latin America. Source: CNNMoney.com Date: 6/25/2009 Keys: International business, marketing, pricing, government Link: http://money.cnn.com Questions for discussion: Are you surprised by China’s successful pricing strategy? What can global competitors do in response to Chinese low-price strategies? Are there lessons to be… Read more »
Myths and realities of teen media trends
Nielsen is out with a new report on media consumption by teens and the results are counter-intuitive to what we commonly believe to be the norm. According to the How Teens Use Media report (PDF),”teens exhibit media habits that are more similar to the total population than not.” Source: CNET News Date: 6/25/2009 Keys: Marketing… Read more »
Ballmer Strikes Cynical Tone on the Future of Ad Spending
Description: Speaking at the Cannes Lions festival yesterday, CEO Steve Ballmer said the company’s spending on annual measured media has climbed from $200 million to $700 million over a four-year period, as the company serves up new campaigns for Bing, Xbox, Windows, Internet Explorer, and other products. Source: Clickz.com Date: 6/25/2009 Keys: Advertising, marketing, Internet… Read more »
Business of Green: Sustainability, the environment and success
T.Boone Pickens: $300 oil. The billionaire former oil man says U.S. must wean itself from dependence on foreign oil. Embedded video from CNNMoney.com Video Source: CNNMoney – video report Date: 6/16/2009 Keys: Government, economy, technology Link: http://money.cnn.com Questions for discussion: Summarize the arguments presented by Mr. Pickens for change of U.S. consumer usage of energy…. Read more »
$1 billion ‘cash for clunkers’ passed
Congress approves a measure to subsidize car purchases – consumers can get as much as $4,500 to trade in old cars. Obama expected to sign bill. Source: CNNMoney.com Date: 6/19/2009 Keys: Marketing, promotion, pricing, government Link: http://money.cnn.com Questions for discussion: Why might some people consider this government stimulus to the economy a “good†or “bad  Read more »
