CEO Ken Chenault says his company did not cut employees to increase short-term profits. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney – video report Date: 5/28/2009 Keys: Management, leadership, HR Link: http://money.cnn.com Questions for discussion: Reducing payroll costs is a quick way to improve profitability. What do you think about Ken Chaenault ‘s… Read more »
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Is a commercial real estate bust inevitable?
The government hopes to restore lending via cheap financing. Skeptics say programs aimed at restarting the market haven’t worked yet. Source: CNNMoney.com Date: 5/28/2009 Keys: Finance, real estate industry Link: http://money.cnn.com Questions for discussion: This article highlights the critical importance of making available funds to finance commercial real estate and the viability of the industry…. Read more »
AOL Is Worth Half of Facebook, 5% of Google as Merger Is Undone
AOL, eight years after the Internet service linked up with Time Warner Inc. in a $124 billion merger, is now worth half as much as Facebook Inc. and less than 5 percent of Google Inc. Source: Bloomberg News Date: 5/28/2009 Keys: Mergers, stock market, marketing Link: http://www.bloomberg.com Questions for discussion: Stocks are worth what someone… Read more »
Microsoft Unveils Bing, New Search Brand
Microsoft CEO Steve Ballmer today drew back the curtain on the new incarnation of Live Search: Bing. Source: Clickz.com Date: 5/28/2009 Keys: Marketing, brands, internet technology Link: http://www.clickz.com/3633901 Questions for discussion: Take a look at the website referred to in the article for more information about Bling. Do you think Bling will do well against… Read more »
Designing electric cars
Cutting out the combustion engine could mean a whole new world for car design. Embedded video from CNNMoney.com VideoSource: CNNMoney Reports – video report Date: 5/15/2009 Keys: Marketing, new product development Link: http://money.cnn.com/video/news/2009/05/15/news.energyfix.051509.cnnmoney/ Questions for discussion: Do you think that the cars described in this report will be well received by American buyers? Explain your… Read more »
Oil hovers above $60
Price of crude fluctuates as the dollar weakens and a report shows China’s demand for energy recovering. Source: CNNMoney.com Date: 5/22/2009 Keys: Economics, stock markets, GDP Link: http://money.cnn.com/2009/05/22/markets/oil/index.htm?postversion=2009052210 Questions for discussion: Why does the price of oil affect the economy as much as it does? If oil prices are rising, why can that be interpreted… Read more »
Napster’s latest: Best music-subscription deal ever?
If you routinely buy at least five songs per month, here’s good news from Napster: A new subscription plan nets you five DRM-free MP3 downloads and unlimited streaming for just $5 monthly. In other words, it’s like buying the songs you were buying anyway and getting unlimited streaming for free. Source: CNET.com Date: 5/19/2009 Keys:… Read more »
HOW TO CREATE MARKET-FOCUSED PRODUCT WINNERS
The dustbin of business failures is full of once sharply focused companies that lost their way because they diversified across too many markets. Market focus wasn’t all that was lost. So were positive cash flow and a customer who, instead of seeing clear choices and remaining loyal, became confused and bought a competitor’s product. This… Read more »
GM slashes dealerships by 40%
The automaker plans to cut its dealer network to 3,600 by next year. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney Reports – video report Date: 5/15/2009 Keys: Marketing, distribution, brands Link: http://money.cnn.com/ Questions for discussion: Do you agree that the existing dealership networks at GM and Chrysler had grown too large? How do… Read more »
FTC declares war on car warranty ‘robocalls’
Federal regulators file lawsuits to shut down a telemarketing scam targeting millions of consumers with phony auto warranties. Source: CNNMoney.com Date: 5/15/2009 Keys: Marketing, government regulation Link: http://money.cnn.com Questions for discussion: What would you do if you were able to change the current laws regarding telemarketing in general and telemarketing that is found to be… Read more »
