Google will begin allowing advertisers in the United States to use trademarked terms in their advertisements — including ones they don’t own — a move designed to revive its sagging ad revenue but likely to irk brands that are already chafing at Google’s fast-and-loose policy toward trademark protection. Source: Clickz.com Date: 5/15/2009 Keys: Marketing, advertising,… Read more »
Posts By: admin
Blowing Up Pepsi
PepsiCo Americas CEO Massimo d’Amore has been rebranding Pepsi’s core products top to bottom. Creative destructionâ€â€or just destruction? Source: Business Week.com Date: 4/23/2009 Keys: Marketing, product development, strategic alliances Link: http://www.businessweek.com Questions for discussion: Which strategies do you think are good ones and which would you disagree with? Explain your thinking. Where do you see… Read more »
Buffett’s investment advice
The legendary investor says the last thing you should do is buy and sell stocks for quick profit. Embedded video from CNNMoney.com Video Source: CNNMoney Reports – video report Date: 5/07/2009 Keys: Finance, investing, stock markets Link: http://money.cnn.com Questions for discussion: According to Buffett, ignoring the “ups and downs†and only looking at the long… Read more »
Transparent plastic solar cells fitted into windows
Solar company Konarka has developed a transparent solar cell that it hopes will be built onto electricity-generating windows. Source: CNET.com Date: 5/08/2009 Keys: Marketing, product development, strategic alliances Link: http://news.cnet.com Questions for discussion: Is there a market for this innovative product? Is the company making a mistake by trying to compete with conventional solar electricity-generating… Read more »
News Corp. Sees Big Drop in MySpace Ad Revenue
News Corp. reported a 16 percent decline in ad revenue within its Fox Interactive Media (FIM) subsidiary, which includes MySpace. The company said the unit saw reductions in both brand and performance-based advertising. Source: Clickz.com Date: 5/07/2009 Keys: Marketing, advertising, strategic alliances, technology Link: http://www.clickz.com/3633666 Questions for discussion: This report demonstrates how difficult it remains… Read more »
Chrysler deal moves a step closer
Wall Street lenders opposed to U.S. plan to reorganize carmaker throw in towel. Control of company by UAW and Fiat looking more likely. Source: CNNMoney.com Date: 5/08/2009 Keys: Finance, management, government, labor relations Link: http://money.cnn.com Questions for discussion: Why do you think the remaining hold-outs accepted the terms for restructuring the ownership of Chrysler? Do… Read more »
Chrysler then and now
The automaker’s long history does include prior troubled times. Embedded video from <a href=”http://money.cnn.com/video” mce_href=”http://money.cnn.com/video”>CNNMoney.com Video</a> Source: CNNMoney Reports – video report Date: 5/01/2009 Keys: Marketing, brands, finance, management Link: http://money.cnn.com/video/news/2009/05/01/news.050109.chryslerthen.cnnmoney/ Questions for discussion: Do you think Chrysler will rebound this time? Explain your answer. Will the alliance with Fiat be positive or negative for… Read more »
Chrysler aftershocks to hit industry hard
Experts worry that auto suppliers will be devastated by Chrysler’s bankruptcy and the shutdown of its plants. Source: CNNMoney.com Date: 5/01/2009 Keys: Economics, supply chain, operations management, marketing, labor relations Link: http://money.cnn.com/2009/05/01/news/companies/chrysler_aftershocks/index.htm?postversion=2009050116 Questions for discussion: The article explains the chain reaction resulting from Chrysler’s closing plants and reducing production. What would you do now if… Read more »
MTV Plays Telephone With Twitter
The old children’s game of Telephone, in which a whispered message is passed — and inevitably distorted — among players, has obvious applications on a platform like Twitter. The question is whether those applications can be made to benefit an advertiser. Source: Clickz.com Date: 5/01/2009 Keys: Marketing, advertising, strategic alliances, technology Link: http://www.clickz.com/3633603 Questions for… Read more »
Hulu-Disney deal hurts YouTube, helps cable
Sure, for a year now, YouTube has trailed Hulu in the number of TV shows and films it offers, but in recent months all the momentum appeared to be with Google’s video site. That was until Thursday, when Hulu announced a partnership with Disney that at least one industry analyst believes has smashed YouTube’s chances… Read more »
