A High-End Brand Tries a Different Sales Channel

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  Last week, we published a case study about Eve Pearl, an Emmy-winning TV makeup artist who founded a cosmetics company by the same name. In June 2011, with online sales and traffic at her three-year-old Manhattan boutique slower than desired, Ms. Pearl, 46, listened hard when ShopNBC, the nation’s third-largest 24-hour home shopping network,… Read more »

The farmers market goes digital

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Mobile apps can shorten the food chain, skipping grocery stores and connecting farmers directly to consumers. Source: CNNMoney.com – video report Date: Sep 27, 2012 Link: http://money.cnn.com/video/technology/2012/09/27/n-farmigo-digital-farmers-market.cnnmoney/ Questions for Discussions: Which marketing functions are being provided by the Internet system that is connecting farmers directly with consumers? How is this system more socially responsible?… Read more »

How a tech co. ended up in Concord, Mass.

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Concord, Mass. wasn’t co-founder Paul English’s first choice for Kayak’s HQ, but he did it for the sake of recruiting the best talent. Source: CNNMoney.com – video report Date: Sep 27, 2012 Link: http://money.cnn.com/video/magazines/fortune/2012/09/26/ldrshp-kayak-4.fortune/ Questions for Discussions: What does this report say about the way in which businesses are formed and business people are… Read more »

Ammunition for a Trade War Between U.S. and Mexico

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Estimates are that nearly one out of two tomatoes eaten in the United States comes from Mexico — a statistic  Florida growers would like to change, even at the risk of a trade war. Source: NYTimes.com Date: Sep 27, 2012 Link:  http://www.nytimes.com/2012/09/28/business/global/tomatoes-are-ammunition-for-a-trade-war-between-us-and-mexico.html?ref=business Questions for Discussions: Summarize the issues related to this situation. What are… Read more »

Marketers Watching Google+ for SEM Impact

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site. Source:  eMarketer.com Date: Sep 27, 2012 Link:  http://www.emarketer.com/Article.aspx?R=1009381&ecid=a6506033675d47f881651943c21c5ed4#tFJKY77s4DQt1J7R.99 Questions for Discussions: Describe the decision-making criteria marketers use to select social media. Why is Google+… Read more »

The myth of the entrepreneurial personality

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:  (MoneyWatch) I’m incredulous when I read or hear people talking about some kind of prototypical entrepreneurial profile. Many well-meaning experts, and even empirical research, would have you believe that most successful entrepreneurs fit an identifiable personal mold. But based on my own experience, and my associations with many entrepreneurs — both successful and not… Read more »

Goya knows what bean you like

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Goya says it became the U.S.’s biggest Hispanic-owned food company by catering to the tastes of varied Latin-American groups. Source: CNNMoney.com – video report Date: Sep 19, 2012 Link: http://money.cnn.com/video/smallbusiness/2012/09/19/sbiz-hwgs-goya.cnnmoney/ Questions for Discussions: Summarize the entrepreneurial factors that explain the success of the firm? What are the demographic and other factors that suggest the… Read more »

Starbucks Gives Single-Serve a Shot

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Starbucks is planning a big ad campaign to launch its Verismo single-cup espresso-based beverage machines–the coffee company’s first foray into selling machines–which CEO Howard Schultz claims will be a “game changer” for its ability to make lattes with milk pods. Julie Jargon has details on Lunch Break. Source: Moneywatch.com – video report Date: Sep… Read more »

Medicare Bills Rise as Records Turn Electronic

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description:  When the federal government began providing billions of dollars in incentives to push hospitals and physicians to use electronic medical and billing records, the goal was not only to improve efficiency and patient safety, but also to reduce health care costs. Source: NYTimes.com Date: Sep 21, 2012 Link:  http://www.nytimes.com/2012/09/22/business/medicare-billing-rises-at-hospitals-with-electronic-records.html?_r=1&hp Questions for Discussions: What are… Read more »

Ancestry.com’s Genealogical Juggernaut

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:  In July, Ancestry.com (ACOM) announced that it had uncovered evidence that links President Barack Obama, through his white Kansan mother, to one of the earliest known slaves in North America. Obama’s also related to Brad Pitt. The genealogical website says they’re ninth cousins. Warren Buffett is family, too. He’s Obama’s seventh cousin, three times… Read more »