Description: Apple’s newest store overlooks the Grand Concourse of N.Y.’s Grand Central station and costs the company $800,000 a month in rent. Source: CNNMoney.com – video report Date: 12/09/2011 Link: http://money.cnn.com/video/technology/2011/12/09/t-ts-apple-grand-central.cnnmoney/ Questions for discussion: Summarize the costs to Apple related to opening at this location. Do you think they make sense?
Posts By: Brahm Canzer
Being a boring investor…and loving it
Description: Fortune’s Allan Sloan talks about investing in boring old blue-chip stocks given the lack of other viable options these days. Source: CNNMoney.com – video report Date: 12/08/2011 Link: http://money.cnn.com/video/markets/2011/12/07/mkts_allan_sloan.cnnmoney/ Questions for discussion: Summarize the investing strategies recommended in this report? Do you think they make sense today?
Spam Works
Description: Behind the drug advertisements in your inbox is a multimillion-dollar mail-order pharmaceutical business Source: Businessweek.com Date: 12/08/2011 Link: http://www.businessweek.com/magazine/spam-works-12082011-gfx.html Questions for discussion: Why does spam “work� Which products appear to work best? Why do you think this is the case? Is span a problem or a service?
How wine prices have changed over 25 years
Description: Think you’re spending a lot more for your French wines than you did in 1986? It all depends on which ones. Source: Fotune.com Date: 12/09/2011 Link: http://features.blogs.fortune.cnn.com/2011/12/09/wine-price-change/?iid=SF_F_River Questions for discussion: Describe the price movements over the years? How have consumers reacted? Explain the reasons for price changes.
Brands Increase Recall with TV/Digital Mix, Google Says
Description: New research from Google and Ipsos claims that recall improves when TV spots appear again in YouTube pre-rolls, making a stronger case for its pre-roll and in-stream ads Source: Clickz.com Date: December 06, 2011 Link: http://www.clickz.com/clickz/stats/2130484/brands-increase-recall-tv-digital-mix-google Questions for discussion: What does this research suggest to advertisers’ use of different media? Does this research suggest… Read more »
No lines at eBay’s pop-up shop
Description: The online giant has opened a holiday pop-up store in the U.K. where shoppers can purchase items with their phones and have it delivered to their homes. Source: CNNMoney.com – video report Date: 12/02/2011 Link: http://money.cnn.com/video/technology/2011/12/02/t-ts-ebay-popup.cnnmoney/ Questions for discussion: What are the advantages and disadvantages of this sort of retailing strategy? Who are the… Read more »
Tintin: Opening in Theaters Far from You
Description: Hollywood studios increasingly are releasing movies overseas first Source: Businessweek.com Date: 12/01/2011 Link: http://www.businessweek.com/magazine/tintin-opening-in-theaters-far-from-you-12012011.html Questions for discussion: Summarize the strategic thinking in Hollywood today. Do you think it makes sense? How else would you strategize in this global industry?
RIM finds new ways to disappoint investors
Description: Research In Motion Ltd. (RIM-T17.08-1.73-9.20%) took a hit of nearly half-a-billion dollars on its PlayBook tablet, but it was troubling news about sales of its BlackBerry smartphones that stoked fresh worries from investors about the tech giant. Source: GlobeandMail.com Date: 12/02/2011 Link: http://www.theglobeandmail.com/globe-investor/rim-finds-new-ways-to-disappoint-investors/article2257745/ Questions for discussion: Summarize the highlights in this report. Would you… Read more »
Facebook buys Gowalla
Description: Facebook has acquired location sharing service Gowalla for an undisclosed sum, according to a source close to Gowalla. Source: CNNMoney.com Date: 12/02/2011 Link: http://money.cnn.com/2011/12/02/technology/gowalla_facebook/index.htm?iid=SF_BN_Lead Questions for discussion: What are the reasons behind this and other acquisitions by Facebook? What are the advantages and disadvantages of this strategy from a strategic managerial as well as… Read more »
The joy (and peril) of small business shopping
Description: Like many Americans, I like to shop at small, locally-owned businesses when I can. Millions of people participated in “Small Business Saturday” this past weekend, with an eye toward improving our local economies. After all, a 2008 study of Grand Rapids, Mich. from research firm Civic Economics found that locally-owned businesses tend to spend… Read more »
