Brand Barbie gets a makeover

Posted by & filed under Part 4: Marketing Management.

Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »