Brand Barbie gets a makeover

Posted by & filed under Part 4: Marketing Management.

Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: CNNMoney.com Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link:  http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008 Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »