Sales Fail to Keep Pace With Profits as Economy Stays Sluggish

Posted by & filed under Part 1 Business in a Global Environment.

Sales growth lagged behind profits as companies in the Standard & Poors’ 500 Index beat analysts’ estimates this week, a signal that economic recovery may be slow. Source: Bloomberg.com Date: 7/25/2009 Keys: Economy, finance, investing, business cycle Link: http://www.bloomberg.com/apps/news?pid=20601087&sid=a8SqhtHkyfL4 Questions for discussion: Explain what the article says about the relationship between sales revenues and profits…. Read more »

Google, Microsoft turf war

Posted by & filed under Part 4: Marketing Management.

Microsoft announces a foray into online office apps, while Google unveils plans for a netbook OS. Source: CNNMoney – video report   Date: 7/17/2009 Keys: Marketing, market share, brand, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/17/f_tm_microsoft_vs_google.fortune/   Questions for discussion:  Summarize the key arguments favoring Google and those favorng Microsoft winning this battle for market… Read more »

Privileged teens and their digital toys

Posted by & filed under Part 4: Marketing Management.

Why the Kids of NYC Prep brandish BlackBlackberrys.   Source: CNNMoney.com Date: 7/17/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link:  http://brainstormtech.blogs.fortune.cnn.com/2009/07/17/privileged-teens-and-their-digital-toys/ Questions for discussion: Summarize the reasons given for Blackberry’s success among teens. Which reason provides the greatest explanation for the popularity among this “target market”? Explain your thinking. Given… Read more »

Future of Newspapers: Profitless? Go Wireless

Posted by & filed under Part 4: Marketing Management.

It’s undeniable that the going rate for information on the internet is “free.” That’s meant big trouble for newspapers, which have seen nearly all of their traditional roles usurped by better, faster, free online services over the past few years. Source: Wired.com Date: 7/14/2009 Keys: Advertising, Internet technology Link: http://www.wired.com/dualperspectives/article/news/2009/07/dp_newspaper_wired0714   Questions for discussion: Summarize… Read more »

Sci Fi becomes Syfy

Posted by & filed under Part 4: Marketing Management.

Science Fiction Cable TV network undergoes an overhaul, changing its brand image and name. Source: CNNMoney – video report   Date: 7/06/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link: http://money.cnn.com/video/fortune/2009/07/06/f_scifi_rebrand_syfy.fortune/ Questions for discussion:  Who do you think is the target market for this firm today? Do you think the target… Read more »

Marketers to Cut U.S. Social Network Ad Spend in ’09

Posted by & filed under Part 4: Marketing Management.

EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy. Source: Clickz.com Date: 7/09/2009 Keys: Advertising, Internet technology Link: http://www.clickz.com/3634342 Questions for discussion:… Read more »

What Chrome OS has on Windows that Linux doesn’t

Posted by & filed under Part 4: Marketing Management.

Google’s Chrome OS isn’t the first operating system to challenge Microsoft Windows’ commanding lead. But it’s got an advantage that other rivals such as Linux lacked: the Web. Source: CNET News Date: 7/09/2009 Keys: Marketing, new product development, new technologies Link: http://news.cnet.com/8301-17939_109-10282442-2.html?tag=newsEditorsPicksArea.0  Questions for discussion: Do you think Chrome OS will succeed where others have… Read more »

Brand Barbie gets a makeover

Posted by & filed under Part 4: Marketing Management.

Pushing 50, the iconic doll had lost her mojo. Richard Dickson is making her hot again. Source: CNNMoney.com Date: 7/10/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link:  http://money.cnn.com/2009/07/09/news/companies/mattel_barbie_makeover.fortune/index.htm?postversion=2009071008 Questions for discussion: Summarize the reasons given for the successful rejuvenation of sales? What other reasons do you think might also have… Read more »