The Thriving (Online) Shelter Magazine Industry

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: SINCE Domino, the beloved shelter magazine, folded in early 2009, its staff members have gone on to lucrative consulting jobs, top editing posts, even television gigs, but none have advanced as swiftly as Michelle Adams. Source: NYTimes.com Date: 06/01/2011 Link: http://www.nytimes.com/2011/06/02/garden/the-thriving-online-shelter-magazine-industry.html?ref=media Questions for discussion: Explain the success of these new online magazines? Why have… Read more »

Google’s mobile wallet is here

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Google and MasterCard unveiled a mobile payment system Thursday that uses consumers’ cell phones to store credit cards, coupons, and other data. Source: CNNMoney.com – video report Date: 05/26/2011 Link: http://money.cnn.com/video/technology/2011/05/26/t-tt-google-wallet.cnnmoney/ Questions for discussion: Do you think this concept of payment will appeal to a mass market of users? What concerns might there be… Read more »

Stocks at One-Month Lows, What Are Insiders Doing?

Posted by & filed under Part 6 Managing Financial Resources.

Description: May’s correction affords an unparalleled opportunity to see what insiders really think is going to happen in the market, according to Mark Hulbert, who says it’s pretty telling if they’re selling amid declines. Laura Mandaro reports. Source: Moneywatch.com – video report Date: 05/24/2011 Link: http://www.marketwatch.com/video/asset/stocks-at-one-month-lows-what-are-insiders-doing/C2A11AB8-6CB9-462E-AE89-07415B5A6157 Questions for discussion: Summarize the guidelines for understanding insider… Read more »

Knut, the $140 Million Polar Bear

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The perils of the high-stakes celebrity animal business Source: Businessweek.com Date: 05/26/2011 Link: http://www.businessweek.com/magazine/content/11_23/b4231085935993.htm Questions for discussion: Summarize the key arguments made in this article. What are the risks associated with this strategy? What are the ethical issues in this story?

Book publishers in denial on Amazon’s e-book sales

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: At the annual BookExpo America this week, booksellers voiced mixed feelings about the news that Amazon’s Kindle book sales have surpassed print, and some said they simply don’t believe it at all. Source: Fortune.com Date: 05/27/2011 Link: http://tech.fortune.cnn.com/2011/05/27/book-publishers-in-denial-on-amazons-e-book-sales/ Questions for discussion: Summarize the key points made in this report. Is this good news for… Read more »

Funny or Die: Groupon’s Fate Hinges on Words

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: RACHEL HANDLER is struggling to say something funny or perhaps amusing or at least clever about horses. Her mind is empty. She can’t recall the last time she was on a horse or even saw a horse. The minutes fly by. Horses are nothing to joke about. Source: NYTimes.com Date: 05/29/2011 Link: http://www.nytimes.com/2011/05/29/business/29groupon.html?ref=business Questions… Read more »

LinkedIn CEO: Why we’re so valuable

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: CEO Jeff Weiner says LinkedIn’s “exclusive focus on professionals” is what makes his company’s social platform so valuable to investors. Source: CNNMoney.com – video report Date: 05/20/2011 Link: http://money.cnn.com/video/news/2011/05/20/n_linkedin_ceo.cnnmoney/ Questions for discussion: Do you think LinkedIn is worth the IPO price? What revenue streams are available to the firm? What types of acquisitions would… Read more »

Behind Google’s tablet war with Apple

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Google chairman Eric Schmidt says that Android’s open-tablets will ultimately “bring more volume, more users, and more investment” to the platform. Source: CNNMoney.com – video report Date: 05/17/2011 Link: http://money.cnn.com/video/technology/2011/05/17/f_schmidt_gps.cnnmoney/ Questions for discussion: Summarize the differences between the strategies to gain customers followed by Google and Apple. Do you think one strategy is superior… Read more »

Red Bull’s Billionaire Maniac

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Dietrich Mateschitz is making a bold move into TV, movies, and magazines. What’s the visionary behind a $5 billion-a-year soft-drink empire doing in the media business? Just what he’s always done: having a blast. Source: Businessweek.com Date: 05/19/2011 Link: http://www.businessweek.com/magazine/content/11_22/b4230064852768.htm Questions for discussion: Summarize what you learned about the man and the company. Do… Read more »

Zuckerberg: Kids under 13 should be allowed on Facebook

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Facebook’s founder sees the social networking site as a tool with educational potential. That of course means getting kids Facebooking at an early age. Source: Fortune.com Date: 05/20/2011 Link: http://tech.fortune.cnn.com/2011/05/20/zuckerberg-kids-under-13-should-be-allowed-on-facebook/ Questions for discussion: Do you agree with the arguments promoting use of Facebook at an earlier age for educational benefits? What are the ethical… Read more »