The Answer Is (Artificially) Blowing in the Wind

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: ONLY God can make a tree, the poem says. But scientists are working on making artificial leaves that can produce fuels directly from sunlight, water and carbon dioxide, just as real leaves do. One day, the new leaves could help people heat their homes and drive their cars. Source: NYTimes.com Date: 05/21/2011 Link: http://www.nytimes.com/2011/05/22/business/22novel.html?ref=energy-environment… Read more »

Rebirth of the American-made mitt

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Insignia Athletics of Worcester, Mass., is one of the few athletic manufacturers in the U.S. to make high-end, premium-leather baseball gloves. Source: CNNMoney.com – video report Date: 05/12/2011 Link: http://money.cnn.com/video/smallbusiness/2011/05/05/sbiz_baseball_mitt.cnnmoney/ Questions for discussion: How has this company managed to compete in the marketplace against lower-priced imports? How important do you think the “Made in… Read more »

Cody Willard: Why Apple is going to $2,000

Posted by & filed under Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Cody Willard makes his case for Apple at $2,000 and explains why it could be the first $2 trillion company in market cap. Source: Marketwatch.com – video report Date: 05/11/2011 Link: http://www.marketwatch.com/video/asset/cody-willard-why-apple-is-going-to-2000/4C6F5D5C-B4BC-4737-871C-E5DA3D667949 Questions for discussion: Summarize the reasons given by the analyst that support his belief in Apple stock rising to such extraordinary levels…. Read more »

Pricing, ticket sites hit baseball attendance

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Finding cheap tickets may be part of the fun for baseball fans, but all the browsing around and waiting for the best deals may actually be hurting baseball. Source: Marketwatch.com Date: 05/14/2011 Link: http://www.marketwatch.com/story/pricing-ticket-sites-hit-baseball-attendance-2011-05-14 Questions for discussion: What are the major forces affecting the prices paid for tickets today? How can teams respond to… Read more »

Google begins war against Windows

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Google does battle with Microsoft in most of its business areas, but it’s gearing up to tackle the big daddy of them all: Windows. Source: CNNMoney.com Date: 05/13/2011 Link: http://money.cnn.com/2011/05/13/technology/google_chrome_os/index.htm Questions for discussion: Describe the fundamental shift required by users, as planned by Google. Do you think it will succeed with business customers? How… Read more »

In Shift, Ads Try to Entice Over-55 Set

Posted by & filed under Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: After 40 years of catering to younger consumers, advertisers and media executives are coming to a different realization: older people aren’t so bad, after all. Source: NYTimes.com Date: 05/13/2011 Link: http://www.nytimes.com/2011/05/14/business/media/14viewers.html?ref=business Questions for discussion: How have advertisers changed their thinking about the over-55 set? Why does this make sense today? Are there other segments… Read more »

Mother’s Day – flower sales bloom

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: 1800Flowers.com CEO, James McCann says about two-thirds of roughly 84 million American mothers will get flowers on May 8. Source: CNNMoney.com – video report Date: 05/06/2011 Link:  http://money.cnn.com/video/news/2011/05/05/n_1800flowers.cnnmoney/ Questions for discussion: Who is the target market? How important is Mother’s Day to this company? What other products have they developed for sale on Mother’s… Read more »

How Frito-Lay makes potato chips

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives.

Description:   Watch how potato chips are made in an environmentally friendly way at a factory run by PepsiCo, no. 43 on the Fortune 500. Source: CNNMoney.com – video report Date: 05/05/2011 Link: http://money.cnn.com/video/news/2011/05/04/f_500_frito_lay.fortune/ Questions for discussion: What kind of production process is used at Frito-Lay? How does the process exercise efficiencies? How much do you… Read more »

Sony Apologizes, Offers $1 Million Insurance After Hacking

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description:   Sony Corp. (6758) Chairman Howard Stringer apologized and offered U.S. users of its PlayStation Network and Qriocity online services a year of free identity-theft protection after the system was crippled by hackers. Source: Bloomberg.com Date: 05/06/2011 Link: http://www.bloomberg.com/news/2011-05-06/sony-offers-network-users-free-identity-theft-service-after-hacker-attack.html Questions for discussion: Summarize the events that have led to this situation. Do you think Sony’s… Read more »

Taco Bell and the Golden Age of Drive-Thru

Posted by & filed under Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Operational innovations at restaurants like Taco Bell rival those at any factory in the world. A view from the drive-thru window at how they do it. Source: Businessweek.com Date: 05/05/2011 Link:  http://www.businessweek.com/magazine/content/11_20/b4228064581642.htm Questions for discussion: How is the Drive-Thru process similar to the production process? Why is it so important to Taco Bell to… Read more »