House OKs $2 billion more for Clunker program

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

House passes bill to add $2 billion for Cash for Clunkers program. Source: CNNMoney.com Date: 7/31/2009 Keys: Marketing, pricing, consumer behavior, economy, government Link:  http://money.cnn.com/2009/07/31/autos/cash_for_clunkers_update/index.htm?postversion=2009073114 Questions for discussion: Explain why you think this program has been overwhelmingly successful in stimulating demand for new car purchases? What does price sensitivity suggest to you about why auto… Read more »

U.S. Economy: Recession Eases, Consumer-Spending Slump Deepens

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The worst U.S. economic slump since the Great Depression abated in the second quarter as government spending programs started to kick in, while the sharpest pullback by consumers since 1980 augured a muted recovery. Source: Bloomberg.com Date: 8/01/2009 Keys: Economy, finance, investing, business cycle Link: http://www.bloomberg.com/apps/news?pid=20601103&sid=aRV7ZR6CGNQY Questions for discussion: Do you believe the economy will… Read more »

Google pushes for new law on orphan books

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If those organizations attacking Google’s book search settlement with publishers spent as much time lobbying Congress for better laws concerning those issues, perhaps the controversy would go away, Google’s chief Book Search engineer suggested Thursday night. Source: CNET News Date: 7/31/2009 Keys: Law, marketing, consumer behavior, technologies Link: http://news.cnet.com/8301-1023_3-10300887-93.html?tag=newsEditorsPicksArea.0 Questions for discussion: Do you think… Read more »

The biz of social networking

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Fortune’s Jon Fortt and Michael Copeland chat with LinkedIn’s Reid Hoffman about the Web’s future. Source: CNNMoney – video report   Date: 7/24/2009 Keys: Marketing, management, segmentation, positioning, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/24/tm_reed_hoffman_linkedin.fortune/ Questions for discussion: Describe the segment of the market that LinkedIn is directed towards? Are you currently a part of… Read more »

Get ready for banking’s next headache

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A weak economy and frozen financing markets could spell trouble for regional banks with big commercial loan portfolios. Source: CNNMoney.com Date: 7/24/2009 Keys: Finance, economy, investing Link:  http://money.cnn.com/2009/07/24/news/economy/banks.commercial.fortune/index.htm?postversion=2009072416 Questions for discussion: Banks reflect the local economic conditions that exist by way of the current state of their loans to businesses and consumers.  Summarize the reasons… Read more »

Sales Fail to Keep Pace With Profits as Economy Stays Sluggish

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Sales growth lagged behind profits as companies in the Standard & Poors’ 500 Index beat analysts’ estimates this week, a signal that economic recovery may be slow. Source: Bloomberg.com Date: 7/25/2009 Keys: Economy, finance, investing, business cycle Link: http://www.bloomberg.com/apps/news?pid=20601087&sid=a8SqhtHkyfL4 Questions for discussion: Explain what the article says about the relationship between sales revenues and profits…. Read more »

Google, Microsoft turf war

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Microsoft announces a foray into online office apps, while Google unveils plans for a netbook OS. Source: CNNMoney – video report   Date: 7/17/2009 Keys: Marketing, market share, brand, consumer behavior, new product development Link: http://money.cnn.com/video/technology/2009/07/17/f_tm_microsoft_vs_google.fortune/   Questions for discussion:  Summarize the key arguments favoring Google and those favorng Microsoft winning this battle for market… Read more »

Privileged teens and their digital toys

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Why the Kids of NYC Prep brandish BlackBlackberrys.   Source: CNNMoney.com Date: 7/17/2009 Keys: Marketing, target market, branding, re-positioning, consumer behavior, new product development Link:  http://brainstormtech.blogs.fortune.cnn.com/2009/07/17/privileged-teens-and-their-digital-toys/ Questions for discussion: Summarize the reasons given for Blackberry’s success among teens. Which reason provides the greatest explanation for the popularity among this “target market”? Explain your thinking. Given… Read more »