TikTok commands the attention of 150 million American users. That’s its best defense yet against Biden’s threat of a ban.

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Description: TikTok officially has 150 million monthly active users in the US, the company confirmed this week. That means any effort to ban it could face stiff resistance after the app has become part of the routine of 45% of the country. Source: BusinessInsider.com Date: Mar 21, 2023 Link: https://www.businessinsider.com/tiktok-150-million-us-users-facebook-meta-ban-biden-china-2023-3 Questions for discussion: What are the issues surrounding TikTok… Read more »

Brand trust erodes as inflation continues, report finds

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Description: The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst. Source: MarketingDive.com Date: Mar 21, 2023 Link: https://www.marketingdive.com/news/brand-trust-corporate-greed-inflation-marketing/645535/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-03-21%20Marketing%20Dive%20Newsletter%20%5Bissue:48940%5D&utm_term=Marketing%20Dive Questions for discussion: What does the report say about the connection between inflation and consumers’ relationships with brands? Is it a fair understanding… Read more »

Beverage Org Will Modify Plastic Recycling Ad Claims Following NARB Challenge

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Description: A commercial featuring workers wearing shirts bearing the logos of Coca-Cola, Keurig Dr Pepper and PepsiCo and talking about the recyclability of plastic beverage bottles has been determined to be “aspirational” in part, and will be modified. Titled “Back To One,” the spot in question—which makes environmental-benefit claims related to the American Beverage Association’s (ABA) Every… Read more »

Biden visiting at ‘critical moment’ for auto sector: Canada auto leaders

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Description: Leaders in Canada’s auto sector will be listening closely to what U.S. President Joe Biden has to say about Canada-U.S. collaboration in the electric vehicle-manufacturing boom as he visits Ottawa for the first time during his presidency. Source: BNNbloomberg.ca – video report Date: Mar 23, 2023 Link: https://www.bnnbloomberg.ca/biden-visiting-at-critical-moment-for-auto-sector-canada-auto-leaders-1.1899408 Questions for discussion: Summarize the highlights in… Read more »

How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business

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Description: How Used Hotel Soap Gets Recycled Into Brand New Bars | World Wide Waste | Insider Business Source: BusinessInsider.com – video report Date: Mar 20, 2023 Link: https://www.youtube.com/watch?v=6qJV34pcOaw Questions for discussion: Summarize the pros and cons of this effort to recycle hotel soap? What are the financial, marketing and managerial implications for the firms… Read more »

What Does the Banking Crisis Mean for Startups and Small Business Owners?

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Description: Author, CPA and business owner Gene Marks break down everything entrepreneurs need to know about the impact of the SVB collapse. Source: Entrepreneur.com – video report Date: Mar 20, 2023 Link: https://www.entrepreneur.com/business-news/what-does-the-banking-crisis-mean-for-small-business-owners/447997 Questions for discussion: What does Gene Marks have to say about the banking crisis? How should small businesses be dealing with the… Read more »

T-Mobile buys Ryan Reynolds’ Mint Mobile in a $1.35 billion deal

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Description:The telecommunications giant T-Mobile announced it’s buying the budget cell service provider Mint Mobile — best known for its ads with actor and part-owner Ryan Reynolds. The cash-and-stock deal, which includes two other brands, is worth $1.35 billion. Source: NPR.org Date: Mar 15, 2023 Link: https://www.npr.org/2023/03/15/1163743380/t-mobile-buys-mint-mobile-ryan-reynolds Questions for discussion: Is this a good deal for both… Read more »

Pfizer CEO says it will be able to deliver Seagen’s cancer therapy at a scale not seen before with $43 billion deal

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Description: Pfizer CEO Albert Bourla on Monday said the pharmaceutical giant will be able to deliver Seagen’s cancer therapy to the world “at a scale that has not been seen before” with its $43 billion acquisition. Source: CNBC.com – video reports Date: Mar 13, 2023 Link: https://www.cnbc.com/2023/03/13/pfizer-will-bring-seagens-cancer-drugs-to-the-world-at-a-scale-not-seen-before-ceo-says.html Questions for discussion: Explain the logic of this acquisition for both firms…. Read more »

How Silicon Valley Bank’s collapse could compound a marketing slowdown

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Description: Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory. Source: MarketingDive.com Date: Mar 14, 2023 Link: https://www.marketingdive.com/news/silicon-valley-bank-collapse-marketing-slowdown/644925/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-0314%20Marketing%20Dive%20Newsletter%20%5Bissue:48762%5D&utm_term=Marketing%20Dive Questions for discussion: What does the article say is the consequence of the bank failure? What does this teach entrepreneurs and investors about the… Read more »

Why Canada likely won’t need any more big new oil pipelines after Trans Mountain

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Description: With slowing oil production growth, developers would be hesitant to pitch projects Source: CBC.ca Date: Mar 16, 2023 Link: https://www.cbc.ca/news/canada/calgary/bakx-tmx-pipeline-oil-wcs-1.6780054 Questions for discussion: Why do you think the government wants to maintain ownership until the project is completed? What does the future of oil pipelines look like, according to the article? Do you think… Read more »